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חשוב לזכור: בדיוק כמו כל שיטת פרסום ושיווק אחרת, גם בקידום אתרים בגוגל אי אפשר להבטיח הבטחות (ובייחוד מיקומים בתוצאות החיפוש).
כל מילה מקבלת מספר (או טווח מספרים); זהו מספר החיפושים הממוצע שבוצע כל חודש בשנה האחרונה עבור מילה זו.
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